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Strategies & Future Plans

Our Strategies and future plans are as follows:

Increase our market share in overseas markets

We intend to expand our market share in the overseas markets. To this end, we have invested in brand-building and creating greater awareness about our products by advertising our products in trade journals and participating in international trade fairs, industry conferences and seminars that are related to the chemical industry overseas. Through promoting greater brand awareness and increasing our sales and marketing activities, we will be able to reach out to a wider market for our products overseas. This will reduce our reliance on any single market and economy.

Expand to upstream and downstream products

By taking advantage of our technology, products and marketing network, it is easier for us to enter into upstream and downstream markets. The development cost is relatively low. With the upstream and downstream integration, we can further increase the utilisation rate of our existing production capacity and broaden our revenue and profit base.

Our ongoing projects are:

  • Invest 10% equity stake in SunVic Asia Pacific Investment Pte Ltd which owns 100% of Jiangsu Jurong Petrochemical Co., Ltd ("Jurong Petrochemical").

    Jurong Petrochemical is located next to our plant. It produces propylene and other petro-related chemical products derivated from heavy oil. Propylene is our essential raw material. This investment helps us to enjoy a free-freight cost of raw material compared with buying from other suppliers. On top of that, we may also enjoy a certain discount on purchasing from a related party.

  • The application for the production license of Glyphosate is on progress.

    Glyphosate is a downstream product of PMIDA. We possess the technology and network advantages. Glyphosate normally commands higher margin than PMIDA.

We hope these new products will boost our bottomline.


Research and Development efforts

Our research and development efforts are essential for our continued growth. As such, we have established a R&D centre to aid in the development of downstream and upstream products.

We conducted research in "catalyst assisted cracking technology" for the use of atmospheric residue to produce propylene. Propylene is one of essential raw materials to produce AA, This technology will provide us with an alternative source of feedstock and reduce our reliance on external raw material sources.

We also apply the most advanced IDA method in producing PMIDA. The advantages of this method are:1) It is an environmentally-friendly technology; 2) It is more efficient when scaled production is made; 3) This technology uses air as their oxidant, so it helps to reduce the production cost significantly.

In addition, we also developed water-treatment system to comply with the environment protection requirements.

Explore opportunities in strategic investment, strategic alliances, joint ventures and acquisitions

Where opportunities arise, we intend to enter into strategic investments, strategic alliances, joint ventures and acquisitions that would allow us to expand our production capabilities, production range or enhance our market position.

 

 
© SUNVIC CHEMICAL 2006